There has always been the argument in Hollywood that movies based around a female main character never earn as well at the box office as those movies that center around male lead characters. Now, a new study is proving that there is a definite shift in this belief with figures showing women-led movies earn more than movies led by men.
According to the New York Times, research done by Creative Artists Agency and shift7 have discovered that women-led movies are actually earning more than those movies that are headed by male lead characters.
Christy Haubegger, an agent for Creative Artists Agency and a member of the research team, believes that women-led movies are now a marketing asset.
"The perception that it's not good business to have female leads is not true. They're a marketing asset."
The research has also found that "no film between 2014 and 2017 earned $1 billion without passing the Bechdel test and that no film has made $1 billion without passing the test since 2012."