New Study Indicates That Women-Led Movies Earn More Than Their Male-Led Counterparts

Rachel Tsoumbakos

There has always been the argument in Hollywood that movies based around a female main character never earn as well at the box office as those movies that center around male lead characters. Now, a new study is proving that there is a definite shift in this belief with figures showing women-led movies earn more than movies led by men.

According to the New York Times, research done by Creative Artists Agency and shift7 have discovered that women-led movies are actually earning more than those movies that are headed by male lead characters.

Christy Haubegger, an agent for Creative Artists Agency and a member of the research team, believes that women-led movies are now a marketing asset.

"The perception that it's not good business to have female leads is not true. They're a marketing asset."

The research has also found that "no film between 2014 and 2017 earned $1 billion without passing the Bechdel test and that no film has made $1 billion without passing the test since 2012."

It could be considered a win for women with this new data. However, Haubegger also believes that the evidence suggests that people are looking for more varied storylines that are usually only offered with female-led movies or those that are led by people of color.

And, while the study is showing a trend that may lead to more movies being made with female main characters, only one-quarter of the top movies for 2017 involved female leads. So, it is yet to be seen whether this new study will now affect that. Especially considering that a San Diego State University study has also shown that movies with a female protagonist have actually dropped in 2017 from the previous year.

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